Common Kin

Meet your baker

Services: strategy, naming, identity design, collateral, packaging, signage, site design
Work completed at Twin Forrest
Art direction: Matt Yow, designers: Matthew Smith and Sam Stratton

Common Kin Bakery is a home-based bakery in Raleigh, North Carolina making quality pastries with sustainable ingredients from local farms. Common Kin is committed to reviving the art of pastry-making, and is focused on developing connections between their customers, the food they eat, and the farmers that grow it.

Common Kin Bakery is a home-based bakery in Raleigh, North Carolina making quality pastries with sustainable ingredients from local farms. Common Kin is committed to reviving the art of pastry-making, and is focused on developing connections between their customers, the food they eat, and the farmers that grow it.

Previously known as BlueBird Cupcakes, we worked with owners, Cindy and Josh, to rename their business as they began to shift towards a more mature menu and continue to expand their offerings. As a two person operation, we set out to develop a brand that reflects humble beginnings and a commitment to locally sourcing ingredients. Common Kin is less about consumer goods and more about kindling human connections—the menu is the medium for community.

Informed by late 19th century union trademarks, we developed two simple labels to indicate that all of their products are made in small batches, from scratch, and by hand with locally sourced ingredients.

Twin Forrest revolutionized our small business. They developed a new name for us, created a new image for us, revamped our branding, and most importantly, improved how we interact with customers. The team was easy to communicate with, quick to respond, and endlessly accommodating. We were so impressed with their ability to listen to us and translate that into a design that reflects us and our goals. Twin Forrest created something far better than we thought possible.

—Cindy McGee, owner