Blaze
From the first worry to the weight of day-to-day care, Blaze is a caregiving navigator built for you and the person you’re caring for. You know your person. Blaze knows the system.
This page is in progress.
Prometheus, the Fire-bringer
Donny Flynn and I worked at Census together. When he founded his own company, it was a great match to work together again.
The first step was establishing the name and core brand strategy that would unlock everything else. We landed on Blaze being a Prometheus archetype, a fire-bringer: the combination of a Sage and Outlaw. But this comes with friction in the end-of-life and caregiving space. The resolution is in positioning, voice, tone, and delivery of messaging.
View more at blaze.care.
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