Info
Hi! My name is Matt Yow. I specialize in brand strategy, identity design, and art direction. I am currently Senior Brand Designer at Intercom in San Francisco, California.
For a sample of work and case studies, visit Twin Forrest.
Experience
Intercom, 2017–current
Senior Brand Designer
Twin Forrest, 2014–2017
Owner, Design Director
Focus Lab, 2011–2014
Brand Designer
Red Antler, 2011
Design Intern
Past Clients
Adobe, Chick-fil-A, Dave Ramsey, Hewlett-Packard, Hyatt, JibJab, Microsoft, Monotype, Savannah College of Art and Design, SeatGeek, Treehouse, University of California Berkeley
Writing
Brand Archetypes: Building Extraordinary Brands Through the Power of Archetypes
Design and Myth: Redefining and Recontextualizing Design and Mythology
The Loyalty of Images: Design as Semiotics
Eyes to C, Arms to E: Anthropomorphism in Typography
Salt: An Interrogative Essay on Brand Identity Design
Typography, Branding, and Value: Where do Free Fonts Fit into Professional Identity Design?
Creative writing at No Reply.