Matt Yow

Census

I joined Census in April, 2021 as founding designer. I was the eighth overall employee (where the first four were co-founders). At the time, Census was still a startup idea.

Year:
2021–2025
Agency:
In-house
Notes:
Brand strategy, creative direction, visual identity, website
Spinning logo

Data in all the right places

My first task was establishing a cohesive and enduring brand for Census — there wasn’t really a “visual identity” when I started. I was in full charge of brand management and the complete brand experience.

My four year tenure involved Series B announcement; all physical media across global in-person events, brand experience, and swag; managing external partners and contractors (motion, animation, developers, engineers, designers); all ads, sales decks, and necessary marketing collateral; owning the website across multiple redesigns to align with updated messaging.

In 2024, I was promoted to Principal Brand Designer.

On May 1, 2025, Fivetran acquired Census.

brand components
A
Gotta catch ’em all
B
Lucky Cat hoodie
icons
Brand all up
A
Destroy CSVs
B
Series B annoucement

Videos in collaboration with Greyduck.

Census enamal pin
I am available for contract work — or say hello!