Matt Yow

Heads Up

Ben Wong reached out via Dribbble (RIP) in early 2024. Throughout the year we collaborated on bringing his custom golf brand to life.

Year:
2024
Agency:
Freelance
Notes:
Brand strategy, creative direction, visual identity, website

Golf as culture

Ben Wong has his own ESPN player profile! He was a professional golfer before turning his passion into Heads Up, a golf apparel platform. I don’t love golf at all but it was a blast working with someone so passionate and driven.

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Spinning logo

Taken from Chinese mythology, the three-legged crow represents the sunrise, daylight, and sunset of every day.

Sunny is not quite a mascot and more like a formal seal of Heads Up. However, the use case for Sunny is in less formal applications.

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Spinning logo
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See it live at headsup.golf.

I am available for contract work — or say hello!