Heads Up
Ben Wong reached out via Dribbble (RIP) in early 2024. Throughout the year we collaborated on bringing his custom golf brand to life.
Golf as culture
Ben Wong has his own ESPN player profile! He was a professional golfer before turning his passion into Heads Up, a golf apparel platform. I don’t love golf at all but it was a blast working with someone so passionate and driven.



Taken from Chinese mythology, the three-legged crow represents the sunrise, daylight, and sunset of every day.
Sunny is not quite a mascot and more like a formal seal of Heads Up. However, the use case for Sunny is in less formal applications.






See it live at headsup.golf.
I am available for contract work — or say hello!