Rows

Rows is a spreadsheet tool with a big vision: to be The Spreadsheet Tool, beyond Excel and Google Sheets. This vision required an ambitious brand.

Year:: 2020
Agency:: Focus Lab
Notes:: Brand strategy, creative direction, visual identity

Rows on rows

It was absolutely serendipitous that their previous logo seamlessly integrated from two dashes (from the name dashdash) into a lowercase «r» monogram informed by the rows and columns of a spreadsheet interface.

The complete identity is bright and optimistic, looking ahead. Every row is a pull to a new tomorrow.

Colors reflect the overall optimism while still promoting a simple sense of security and gravitas. Flexa by Grilli Type is only used two styles (of its available 112!). This restraint is paired with Output Sans, designed by David Jonathan Ross. Together, these understated font families work as an idiosyncratic voice for Rows.

See more at rows.com.

Superhuman acquired Rows in early 2026.

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